Why Revamp A Collection?

The idea behind revamping the existing Groovy Boho collection was to challenge myself to play around more with the form of the existing pattern designs to create an expansive array of patterns with multiple color ways. I wanted to challenge myself to come up with even more ways to tackle the trends I had been seeing involving 70’s vinage modernized.

FINISHED PRODUCT

PRODUCT MOCKUPS

I’ve included some screenshots of what these new designs (along with the old ones) would look like on products. I picked notebooks specifically because I feel the floral nature of these patterns connects them to stationary beautifully.