The collection is geared towards people in their late teens to 30’s who love the nostalgia of 70’s iconography and color schemes. Buyers for Groovy Boho enjoy florals, warm color palettes and take great pride in how they decorate their living spaces. They are free-spirited creative people. 

This collection looks to not only stylize your bed but to make a bedroom statement that is cohesive and interesting but modern.

The icons for this collection are made up of simplified flower shapes, flat graphics and stripes.

The Materials for this collection include sherpa, soft breathable cottons like bamboo viscose blend, white polyester stuffing and wool.

This collection’s forms include double sided pillows, multi patterned bedset, a change in scale; bright colors with pops of white; and shaped fuzzy pillows.

TOP OF BED

This bed set was modeled for a Queen size bed.

This top of bed features a reversible comforter and with sham both with a siple lined graphic with abstracted rose and daisy icons.

Comforter made of cotton; reversible. The reverse side is shown in top right corner this pattern is complementary to a later item i will be showing. 

SHEET SET

“Flower Field” sheet set.

Made up of a fitted and loose sheet as well as a pillowcase all sporting the same flower field pattern. Made of printed bamboo viscose blend. Bamboo viscose is Non-irritable, breathable, and holds shape after many washes, which is optimal for sleep as well as quality bedding.

BODY PILLOW COVER

A body pillow cover made for a regular sized body pillow. Front showcases the same flower design on the reverse side of the comforter, and is made of Printed Bamboo Viscose Blend. The back is a dark brown also made of bamboo viscose. The top of the pillow cover has a hidden zipper that goes along the seam. The use of Bamboo Viscose Blend makes it so you can hold onto the pillow all night without getting overheated.

ORANGE DAISY PLUSH PILLOW

It is a 1.5 x 1.5 ft. shaped sherpa pillow in the shape of a daisy. It is stuffed with white polyester stuffing. Comes in 4 different colors to allow the ultimate room customization.

TULIP RUG

A 4 x 6 ft wool rug with a double grip rubber backing. It’s unique shape makes it a great statement piece. The tulips in the Rug design are also the tulips included in the fitted sheet pattern design helping to create a cohesive collection through the reuse of icons.

DISPLAY

When thinking of a cohesive collection to be placed into a store I also thought about the packaging it would come in and how ideally the collection would be presented on the shelf. I’ve made a mockup of what it would look like